Frequently Asked Questions

Zoo Media is the only agency built exclusively to bring brands, sponsorships, and integrated technology solutions to the zoo, aquarium, and wildlife conservation industry. We are a subsidiary of Dakdan Worldwide LLC, headquartered in Severance, Colorado.

We serve two sides of the zoo ecosystem. For zoos and aquariums, we deliver technology, marketing, and workforce solutions that transform facilities into Smart Venues. For corporate America, we connect brands with 248 million annual zoo visitors through sponsorships, advertising, hospitality, and immersive activations.

Zoo Media is the only agency offering an integrated suite that combines OTT/CTV advertising, CRM, AI technology, digital signage, social media, fundraising, workforce development, and corporate brand partnerships — all purpose-built for the zoo industry. Most vendors offer only one piece of the puzzle.

Our pricing varies by service and facility size. Many of our solutions, like digital signage, operate on a revenue-sharing model with zero upfront cost. Other services are offered as monthly subscriptions or project-based engagements. Contact us for a customized quote based on your facility's needs.

Timelines depend on the scope of services. A CRM deployment can be operational in 4-6 weeks. Digital signage installations typically take 6-10 weeks. A full Smart Zoo transformation consulting engagement runs 12-18 months. We work with each facility to define realistic milestones.

Yes. Zoo Media is a certified Service-Disabled Veteran-Owned Small Business (SDVOSB) through the SBA. This certification makes Zoo Media eligible for the 3% of federal contracts reserved for SDVOSBs. Our CAGE code is 18HU2 and our EIN is 41-3480032.

OTT (Over-The-Top) and CTV (Connected TV) advertising delivers targeted video ads on streaming platforms like Roku, Hulu, and more. We target households within your visitor radius at a fraction of traditional TV costs, with household-level precision. One zoo achieved a 959% ROI on a membership drive campaign.

Our CRM unifies visitor data, membership management, donation tracking, email marketing, and AI automation into one platform. It replaces fragmented systems and has delivered up to 3,592% ROI for facilities, including a 24% increase in membership renewals.

We deploy AI across multiple touchpoints: AI-powered CRM with predictive analytics, 24/7 AI phone agents with a 95% resolution rate, AI social media content generation and scheduling, and Smart Zoo IoT for lighting, sensors, and predictive maintenance. Our AI suite has delivered 325% ROI with 71% staff time reduction.

Our AI-powered social platform handles smart scheduling, content generation, automated responses, and analytics across all major platforms. Clients typically see a 400% engagement increase with 60% less staff time. One aquarium grew from 45K to 127K Instagram followers in 12 months.

Yes. We build custom websites optimized for visitor engagement, ticket sales, membership conversions, and SEO. Our sites achieve 90+ PageSpeed scores with mobile-first responsive design, all tailored to the unique needs of zoo and aquarium audiences.

All of our technology services are built on an integrated ecosystem. Your CRM connects to your digital signage, your OTT campaigns feed into your CRM analytics, your social media content syncs with your fundraising goals, and AI optimizes everything. This unified approach is what drives the exceptional ROI numbers across our client base.

Digital benches are smart seating with integrated digital displays for advertising, wayfinding, and visitor engagement. LED boards are large-format video displays for sponsors, event announcements, and educational content. Both generate revenue through sponsorship sales — digital benches alone can generate $40K+ per year per unit.

IZTV is our proprietary in-venue television network that delivers educational content, sponsor advertising, and real-time zoo information on screens placed throughout a facility. It creates a new revenue channel through sponsor advertising while enhancing the visitor experience with relevant content.

Yes. Our interactive kiosks include wayfinding maps, animal information, membership sign-ups, donation stations, sponsor displays, and even 3D lenticular animal displays. They serve both operational and revenue-generating purposes.

With our revenue-sharing model, Zoo Media installs and manages the digital signage infrastructure at zero upfront cost to the facility. We then sell sponsorship placements and share the advertising revenue with the zoo. One mid-size zoo generated $142K in annual sponsorship revenue through this model.

Smart Zoo is our IoT (Internet of Things) integration program that connects lighting, climate sensors, predictive maintenance systems, and visitor flow analytics throughout a facility. It reduces energy costs (typically 20%), optimizes operations, and creates a modern, data-driven zoo experience.

DOW SkillBridge is an approved Department of Defense program that allows transitioning military service members to gain civilian work experience during their last 180 days of service. Zoo Media offers 120, 180, and 365-day training tracks across 58 positions in digital marketing, technology, veterinary equipment, publishing, and more.

Yes. We offer structured internships across all 9 business divisions — from digital marketing and CRM implementation to photography, publishing, and veterinary equipment sales. These programs are designed to build career-ready skills in the zoo and conservation industry.

We provide end-to-end recruitment, screening, and placement of qualified professionals into zoo, aquarium, and wildlife facility roles — from entry-level keepers to executive directors. Our HR services achieve a 92% placement rate with 89% retention at 18 months.

Our workforce development programs achieve a 92% placement rate with 89% retention at 18 months. We've received 487 applications across 58 positions in 12 departments, with average starting salaries ranging from $40K to $70K.

Visit our Careers page or check the Opportunities section in our footer. We have separate application portals for DOW SkillBridge candidates, interns, travel agents, and account executives. You can also contact us directly at info@Zoomedia.Us.

Zoo Advertising Agency is our full-service ad agency dedicated to zoos and aquariums. We offer creative services including brand identity, campaign development, video production, and graphic design, plus strategic media buying across digital, print, broadcast, and out-of-home channels.

We broker partnerships between corporate brands and zoo facilities through naming rights, exhibit sponsorships, digital signage advertising, event sponsorships, and immersive brand activations. Zoos offer one of the most trusted, family-friendly, brand-safe environments in the country with 248 million annual visitors.

We bring food and beverage sponsors into zoo facilities through strategic brand partnerships. We also support special events, corporate hospitality, private dining experiences, and venue rentals that drive incremental revenue for zoos while giving brands access to zoo audiences.

Our media buying team executes campaigns across digital (OTT/CTV, social, display, search), print, broadcast, and out-of-home channels. We leverage zoo-specific audience data and targeting capabilities that general agencies simply don't have, delivering measurable ROI on every campaign.

Absolutely. Zoo Media maintains relationships with 2,000+ facilities in our directory and 230 AZA-accredited zoos. We can structure national, regional, or local brand partnerships — giving corporate sponsors a single point of contact for multi-facility zoo campaigns and activations.

We publish 700+ children's books for ages 3-7 focused on wildlife education and conservation. These titles are available through multi-channel distribution and can be co-branded with individual zoo facilities for gift shop sales and educational programs.

Zoo Media Magazine is our industry publication covering zoo technology trends, conservation initiatives, case studies, and thought leadership. It serves as a resource for zoo professionals and a platform for sponsors to reach decision-makers in the industry.

Zoo Imagery is our professional photography and videography stock library. We offer 4 license tiers ranging from $5 for personal use to $5,000 for exclusive rights. We also maintain a contributor network, handle custom content creation, and manage full rights administration.

Zoo Medical Group provides veterinary equipment, diagnostics, medical supplies, telemedicine, and healthcare consulting to zoo facilities. We offer subscription supply programs for ongoing needs and emergency equipment procurement for urgent situations.

Zoo Media provides group travel services connecting zoo supporters with unforgettable safari and wildlife adventures worldwide. Our conservation-aligned itineraries are designed exclusively for zoo and aquarium audiences, ensuring every trip supports wildlife conservation while creating lifelong memories.

Yes. Zoo Media specializes exclusively in group travel services. Whether it's a zoo member safari, a donor appreciation trip, a conservation fundraising expedition, or a corporate partner adventure, all of our travel programs are designed for group bookings. This allows us to deliver curated, high-impact experiences at competitive pricing.

Our fundraising trips are customized itineraries designed to raise awareness and directly support conservation initiatives. Zoos can offer these trips to donors, members, and supporters as premium experiences that generate revenue for the facility while immersing travelers in real conservation work around the world.

Visit our travel booking platform at travel.zoomedia.us or contact us at info@Zoomedia.Us. We'll work with your facility to design a customized group itinerary aligned with your conservation mission, audience, and budget. Our platform provides quick access to various travel options tailored to your preferences.

We offer safari and wildlife adventure experiences across multiple destinations worldwide. Each itinerary is aligned with conservation goals and tailored to engage supporters meaningfully — from African safaris to rainforest expeditions, marine wildlife encounters, and more. Every adventure contributes to vital wildlife conservation efforts.

We build custom mobile applications exclusively for zoos and aquariums. Our apps include GPS-enabled interactive maps, self-guided audio and multimedia tours, real-time animal information and feeding schedules, exhibit histories, conservation stories, event calendars, and wayfinding — essentially a complete walking digital library in every visitor's pocket.

Our Software-as-a-Service model delivers purpose-built platforms for zoo operations and visitor engagement. Instead of a one-time purchase, facilities subscribe to continuously updated software that evolves with their needs — from visitor-facing mobile apps to back-office management tools, all hosted, maintained, and improved by Zoo Media.

Features include GPS maps with real-time location tracking, self-guided tour routes with audio narration, animal profiles with photos, species facts, and conservation status, feeding and enrichment schedules, exhibit history and educational content, event listings, push notifications, membership integration, mobile ticketing, and gift shop or concession ordering.

Absolutely. Every app we build is fully branded to your zoo or aquarium — your logo, colors, imagery, and voice. It appears in app stores under your facility's name, giving visitors a seamless branded experience from download to departure.

After an initial discovery call, we conduct a facility assessment to understand your current technology, revenue streams, and goals. From there, we develop a customized roadmap and begin phased implementation. Most clients start with 1-2 services and expand as they see results.

Yes. Every Zoo Media service includes comprehensive training for your staff. We provide onboarding sessions, documentation, video tutorials, and ongoing support to ensure your team is confident using every tool we deploy.

We offer dedicated account management, technical support, regular performance reviews, and strategic consulting. Our team is available via phone, email, and our support portal. We're not just a vendor — we're a long-term technology partner for your facility.

Contract terms vary by service. Some offerings like digital signage operate on multi-year revenue-sharing agreements. Others are available as month-to-month subscriptions or project-based engagements. We work with each facility to find the right structure. Contact us or request a demo to discuss specifics.